maybe late, but, added my 2 cents. it's all about your target market. the youger folk like the flashy lights. me, flashy lights make me cringe. give me a dark silenced case with with no windows, or frills, and decent airflow + room to mess around in or expand.
Corsair Carbide Series Air 540 ATX is a good example. install what you want and even have room to park your car in after you're done. it's multi purpose